DRTVcoupons™ --the first coupon that drives short term sales velocity AND builds consumer relationships!

DRTVcoupons are coupons that are advertised on TV that consumers can obtain either by phone or web, and redeem either online or offline. These features give DRTVcoupons truly universal mass market appeal because they can be obtained easily and redeemed anywhere.

DRTVcoupons also allow brands to satisfy their long-term strategic brand objectives—because unlike other broadly disseminated coupons, distribution can be tracked to end users. This data gives manufacturers a way to identify consumers and communicate with them with the intention of cultivating their purchase behavior. So now manufacturers can begin taking control of the consumer relationship even as they pursue the short term goal of increasing sales velocity!

How DRTVcoupons Work
We tag your commercial (or produce a new one for you) with a CTA to call or go online to get a coupon. Consumers requesting coupons provide contact information. See an example (go to http://www.downyez.com) SMW manages all aspects of implementation:

* TV production (SMW)
* Inbound telemarketing (West)
* Inbound Web (SMW)
* Interface with brand website (SMW)
* Online/offline fulfillment (Fosdick/In-house)
* Database building/reporting (Webside Direct)

DRTVcoupons are redefining the strategic role of the coupon in brand marketing. They promote long-term relationship building while driving short term sales velocity. DRTVcoupons give brand marketers critical data they need to win and keep customers. They are the ideal coupon vehicle for advertised CPG product marketers who are looking for a new trial and new ways to build long-term relationships directly with consumers.