Building billion dollar
brands for 40 years
We're Stanley Marketing Works.
We've spent the last four decades paving the way forproducts and concepts that disrupt the conventional and become categoryleaders.
We’d love the opportunity to prove to you what extraordinarymarketing, positioning andadvertising can do—even for an Operations-Intensive Company.
We created three of Procter & Gamble's top 100 campaigns of all time...That'sthree of the nearly 60,000 of all time according to Nielsen! And that can makea mammoth difference— even for a mammoth, operations-intensive Global Companybecause its all about CONSUMER DEMAND.
Leadership
Jordan Stanley, founder of Stanley Marketing Works, began inadvertising at Y&R in New York, where he was Director of New Business andran results-oriented businesses like American Home Products.
His life-long love of marketing and passion for creating winners was nurtured by working with Clients who share similar aspirations and won’t settle for less.
Over the past decades he has proven over and over, in traditional media, DRTV and Social Media, that success awaits those determined to dig deeper to find it. And if you’re so inclined, he’d like to help you tackle your toughest challenges and achieve unprecedented success.
Aspecial shout-out to our sister company, Ferris Reel, Inc. who produces virtually all our TV work andconsistently puts heart, passion and incredible brain power into everythingthey do!
“Uniqueness and superiority are the only thingsthat make a CPG worth paying for”.
Jordan Stanley, Founder, Stanley Marketing Works
D-Risk It
D-Risk It™ gives you believable, purchase intent numbers, a validated concept, and a clear path to scale. In 10 days you'll know whether you have a winner and exactly what to do with it.
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Selected Work
1984
Launched Advil for American Home Products at Y&R. Built one of the most recognized OTC pharmaceutical brands in the world.
2000s
Developed 3 of P&G's top 100 campaigns out of 60,000+ produced since 1958 — Dryel, Downy Wrinkle Releaser, and Tide Stain Remover.
2010s
Over a decade alongside OxiClean and Billy Mays. Febreze Laundry, Copper Fit, MacKenzie-Childs.
2014
Flawless: From a blank sheet of paper to $475M acquisition by Church & Dwight in five years—working with the undisputed leader of DRTV.
2019
Pooph: named the brand, built the creative, became fastest growing in category per Nielsen. Reckitt-Benckiser relinquished category leadership and exited the category.
2021
Zevo: concept to $90M in 24 months. Nearly eliminated SC Johnson from the category. Reacquired by P&G — their biggest new organic brand success in 20 years since Swiffer.
Get Growing.
