Turning a Trimmer into a Beauty Brand
From a blank piece of paper to a $475 Million acquisition.
The Challenge
Flawless was a hair removal device in a crowded market. It had a good product. What it lacked was a brand that set it apart from the rest.
The goal was to build something a major multinational would want to own. That meant transforming a gadget into a beauty brand.
Stanley’s Insight
A gadget gets bought once.
A beauty brand gets bought into.
To command a premium acquisition price, Flawless needed to live inside a woman's beauty ritual.
This was the framing behind every creative decision.
The Work
Stanley created Flawless’ signature commercial. We harnessed Snow White and the famous mirror on the wall to position Flawless as part of a timeless beauty ritual.
Flawless wasn’t just the name of a gadget. We created a beauty companion, something you pass on.
That creative opened doors at Ulta and mass merchandisers. The brand that looked like a beauty brand got shelved like one.
The Results
0 → $475M < 5 Years
Stanley created Flawless’ signature commercial. We harnessed Snow White and the famous mirror on the wall to position Flawless as part of a timeless beauty ritual.
We created a beauty companion, something you pass on. This went beyond the name of a gadget and fostered real connection.
That creative opened doors at Ulta and mass merchandisers. The brand that looked like a beauty brand got shelved like one.
Get Growing.
