Turn Risky Business into Certain Success
Our framework is designed to prevent the
5 failure modes most brands experience.
Your Next Category Winner Must Avoid These Pitfalls.
Throughout the last 40 years, we’ve documented five reasons why consumer product brands fail.
Lackluster Concepts
Weak ideas are dressed up and pushed forward without full, honest assessment.
Risk-Averse Inertia
Sometimes doing the same things over and over is the real risk.
Wrong Target Audience
Brands pay 10X more to reach a hypothetical audience instead of real buyers.
Misleading Research
Forced-exposure methods inflate PI, creating false confidence.
Scaling Too Early
Don’t dump all your money before the concept is proven.
INTRODUCING
1
Qualitative Concept Scan
CONFIDENCE RATE: 60-65% GOOD TO PROCEED
A clear-eyed 360-degree assessment before a dollar is spent. Market size, competitive landscape, and your proprietary strengths in relation to each other.
2
Optimized Winners
CONFIDENCE RATE: 75-80% GOOD TO PROCEED
A 20-year-refined methodology that generates hard, believable Purchase Interest numbers alongside the specific drivers that add to and detract from purchase intent. Completed in 10 days. Real consumer engagement with real data.
3
Real World TV Testing
CONFIDENCE RATE: 94% GOOD TO PROCEED
Broad media and dayparts of Major TV Networks, Streaming and Cable Networks purchased at extremely salutary rates helps you find and profile early adopters and eliminate demographic targeting guesswork. No more expensive targeting mistakes when you identify buyers and target more of them.
4
Full Consumer Research
CONFIDENCE RATE: 99% TO EXPAND
Research seamlessly integrated with scalable MEDIA…no speed bumps going from the forced-exposure world of research into the real world of national media. Nothing lost in the translation. No surprises. Managed control.
What It Leads To
$150M IN SALES
Once ramped to full retail distribution, the brand will very likely hit $1 billion valuation. The trajectory is predictable, not speculative.
UNDER $100M
Strategic buyers recognize the curve and act early. Brands following this path are routinely validated or acquired before they reach $100M.
We Dig Deeper
Deeper than the obvious.
The brands that become billion-dollar successes are the ones where somebody refused to stop at the surface.
Get Growing.
